This year it’s all about selling art online for me! Even with a couple of exhibitions coming up, my main focus will be on online sales. It allows me to reach directly to the audience, cut the middle-man and grow my own client base.
These websites come with their own audience, in some cases a very large audience, so it’s a very good opportunity to attract some new eyes towards your art.
It might take a little effort to attract attention while competing with so many other talented artists for visibility, but if you invest time into your promotional strategy and social media presence, you can easily redirect your fans into these online galleries in order to purchase your artworks.
Before starting with any of these platforms you should do your research and analyze which ones best fit your art practice.
And if you feel you need some extra help, I’ve prepared a FREE online course on how to sell art online: check it here.
The world’s largest online art marketplace and print-on-demand technology company. They’ve been helping artists sell wall art, home decor, apparel, and other products since 2006 and are home to hundreds of thousands of artists, photographers, graphic designers, illustrators, and global brands.
With just a few clicks, artists and photographers can upload their images to FineArtAmerica.com, set their prices for hundreds of different print-on-demand products, and then instantly sell those products to a global audience of online, mobile, and real-world buyers. Fine Art America fulfills each order on behalf of the artists. Each product is manufactured at one of FAA’s 16 global production facilities and delivered “ready-to-hang” with a 30-day money-back guarantee.
In addition to providing an online marketplace and fulfillment service, Fine Art America provides artists and photographers with sales and marketing tools to help simplify and accelerate their careers. These tools allow artists to set up branded web stores, sell prints through Shopify, create e-newsletters, sell through augmented reality, and more.
ArtPal is a popular, FREE gallery to sell art and buy art, representing many thousands of artists. No membership fees. No commission. You can sell originals, prints, and also use their free Print-on-Demand service. Most importantly, they guide you through marketing your art and getting more sales. It’s also quick and easy to set up, so you can be selling in minutes. Create your free gallery now.
A fast-growing online art gallery based in the Netherlands, internationally known for its rich art culture, prominent design and expertise. It displays a beautiful selection of art in various price ranges. For a very small fee (from € 1.95 per month) artists may exhibit an art selection of their choice, with the possibility to communicate directly with art lovers. A larger profile can be built with links to the artist’s own website. When work gets sold, the artist receives 100% of the amount paid. OnlineGallery.Art also shares news on its website about the artists and their exhibitions.
VSUAL is the best platform dedicated solely to selling art prints online because it’s free, makes selling effortless for artists, and offers buyers a wide range of print sizes and framing options. VSUAL can offer its premium prints due to its dedication to materials and craftsmanship: every print is made with archival ink, printed on premium paper, and framed with high-quality materials.
Two major selling points for VSUAL are that it’s free and easy for artists to get started. Simply apply for a shop, upload your work, and choose the markup you want to charge. VSUAL handles the rest. Because VSUAL handles printing, framing, and fulfilment, artists don’t need to carry any inventory or spend time packing and shipping their work.
Singulart is an online art powerhouse with 50,000+ carefully curated artworks, made by established and emerging artists from over 80 countries. Launched in 2017, Singulart has not only established itself as one of the most promising and dedicated original art galleries, but also continues to grow at an impressive rate, thanks to its dedicated team working to support artists and collectors alike.
It’s a global marketplace, gathering artists from all over the world and selling their designs on one of a kind, magnet mounted metal prints. Placing emphasis on the product, they give you the opportunity to expose your art on the medium in the highest-quality on the market. The membership is 100% free and the sign up is very easy. All you need to do is upload your best designs and they do the printing, customer service, and marketing for you. You get a commission for every purchase and you can earn up to 25% extra of the total sale value made through the special Share and Earn link.
Another juried gallery, with a great selection of artists. Their overall website has a very playful and fun approach. They regularly feature artists from their network, giving them extra visibility. They also have a ranking of artists, updated weekly.
Couldn’t miss the chance here, right? Azucar is a carefully curated art gallery representing some very exciting artists across the globe. Beyond being a fully functional online gallery, Azucar also is well known by hosting regular IRL exhibitions, combining the best of both worlds.
Arguably one of the biggest art marketplaces out there, boasting around 65.000 artists across the globe. Their work goes way beyond just selling art, but organizing art fairs, curator groups and actively promoting artists.
With such large numbers it might be a bit hard to achieve visibility, but if you manage to establish good relationships with the curatorial team and get featured, it could be a great boost in your career.
This French website focuses solely on galleries, artists are not able to register independently. This ensures an extremely high-quality level and focuses exclusively on professional artists. By excluding amateur artists, the website is a hot spot for professional collectors.
Azucar Gallery sells their work thru Artsper and the quality of their service and results are great, ensuring at least a couple of sales every month.
An online network that allows connections between artists and collectors. Artists are able to upload their artworks and collectors can request specific artworks.
This website caters to both individual artists and galleries, giving possibilities to both sides of reaching art collectors online. They also offer the website in Chinese and Russian aiming to reach those art scenes.
Once you go over this list, you should analyze which platforms fit better in your practice. I’ve also written an article going through the steps you should take before starting to sell art online.