Membership programs are known as premium/VIP areas where users get access by paying a fee. They could house just about any kind of digital product including software or written content. They are another kind of product but are more interesting because of how they are delivered. Customers don’t get the product itself, just the right to access it. They interact with products by logging into a membership account.
The Steps of Creating a Membership Program?
The “creating” process isn’t too different from creating other products. First comes deciding what membership program you’ll offer. Will it be software or text content on certain topics? Perhaps something else entirely? Creating apps and software is off, of course, expensive and time-consuming. It generally takes a team of designers, developers, and testers to do properly.
After deciding on the kind of product you want to offer, put together an outline of the program and draw up a plan for three months’ worth of content. If you are going to offer text-based content such as tutorials and premium articles, it is vital that you plan for at least three months. This gives you a big safety net.
After creating the outline, create the first month of actual content. This gives you something to show initial subscribers to reassure them you have plenty of content to offer.
The delivery platform of choice should be WordPress, naturally. You’re going to want to invest in the WishList Member plugin. This plugin makes it easy to create a membership area using pre-created content while being able to add new content later. It also has support for every major payment processor, making it easy for people to subscribe. After getting everything arranged, it’s time to launch the membership site.
Why Do Membership Sites Work so Well?
There are two ways to look at this question. The first is asking why they work so well with online businesses. It’s generally inexpensive to set up and maintain a membership program. It’s all kept together through a system made for this very purpose – the WishList plugin – so you have someone to turn to if you need support.
Membership programs offer somewhat predictable profits. At least they do when programs have been around for some time. After understanding how long people will stay subscribed to a program on average, you can put together an average amount of money set to come into your bank account.
Lastly, you need to only sell the product once, and this could lead to them being members for years; constantly paying a subscription fee. This gives individual members incredible lifetime values.
Now, let’s ask why they work so well for customers. They make customers feel safe. They are subscribed for just one month, and can back out whenever they want. Include a money-back guarantee to completely eliminate the risk for customers and make them feel even safer.
A well-arranged membership program delivers content in the right order and in well-designed packages users can easily digest. This means customers aren’t left wondering how much they need to read, as the program handles it for them.
How to Market Membership Programs
The way to market membership programs isn’t different from marketing any other kind of digital product. You have to come up with promotional materials, decide on the marketing strategy, and reach the target audience.
The affiliate program is one of the best marketing methods for membership programs. Affiliates promote any kind of membership program because they get commissions when customers sign up. This presents an obvious opportunity for affiliates. They sell a product once but get multiple payments. Don’t forget to pay your affiliates properly though.
The typical commission for online membership programs is between 50% and 80%. This sounds high, but you get sales you would never have gotten otherwise, and stand to still make higher profits with their help.